New cruise brands are launching smaller, luxury ships geared toward wealthy travelers. Large cruises are a "cash cow" for operators but experts say smaller ships have distinct long-term advantages. AdvertisementAdvertisementEvery year it seems a new world's largest cruise ship is crowned. To fill this void, several new cruise lines are taking an underdog strategy of building smaller luxury vesselsThe Ritz Carlton Yacht Collection. Smaller ships are better positioned to meet sustainability goalsBrittany Chang/InsiderMega-ships may be popular among some passengers, but the ports they're visiting aren't always fans.

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Persons: —, Royal, it's, Aman, Brittany Chang, Stenius, Michael Ungerer, Explora, aren't, Jay Schneider, Schneider, Patrick Scholes Organizations: Service, Royal, Ritz Carlton Yacht, Ritz, Carlton, Shipping, MSC, MSC Cruises, Ritz Carlton, Cruise Lines International Association, International Maritime Organization, Truist Securities Locations: They're, Royal Caribbean, Ritz Carlton ., Europe, Bahamas, Caribbean